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Nickelodeon Universe brings the thrills indoors

It is perhaps fitting that the first thing to open at the American Dream mall, located just over the New York border in East Rutherford, New Jersey, is Nickelodeon Universe.

Packed with roller coasters, spinning rides, a nine-story-tall ropes course, and other amusements, the 8.5-acre facility is the largest indoor theme park in North America. The three-million-square-foot American Dream is allocating 55% of its massive space to entertainment and 45% to retail, and Nickelodeon Universe is its featured entertainment venue.

This is not your father’s mall – especially if your father is a ride wimp who would rather shop for clothes than test his mettle aboard the world’s steepest coaster.

Entering the park, visitors are greeted by a giant Nickelodeon blimp suspended in the air that has been splattered with the cable network’s signature green slime. The place is a kinetic cacophony of whirling rides and screaming riders.


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