“Stranger Things” star David Harbour says season three of the hit Netflix show will be “lighter,” while also promising “all the dark stuff that we’re kind of known for.” (March 18)
Season 3 of the Netflix show will be released on July 4.
The two new flavors the Canton, Massachusetts-based chain is unveiling are Eleven’s Heaven, waffle cone-flavored ice cream with chocolate-coated sugar cone pieces and a chocolate-icing-flavored ribbon, and Upside Down Pralines, chocolate ice cream with praline pecans and a chocolate-caramel flavored ribbon.
For those unfamiliar, Eleven is the name of one of the key characters on “Stranger Things,” and the Upside Down is an alternate dimension.
Baskin-Robbins and Netflix are also partnering to create a Scoops Ahoy ice-cream truck, a reference to the ice cream parlor that’s on the show. It will serve fans on the West Coast in June.
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Baskin-Robbins’ other “Stranger Things” tie-ins include:
- Upside Down Sundae — a sundae made with Upside Down Pralines, but built upside down with the toppings on the bottom
- Demogorgon Sundae — a waffle bowl sundae that looks like a Demogorgon monster
- Byers’ House Lights Polar Pizza Ice Cream Treat — a chocolate chip Polar Pizza crust with Snickers ice cream, topped with strings of fudge and M&Ms Christmas lights, a reference to the lights hung up in the Byers’ home on the show
- USS Butterscotch Quarts — butterscotch flavored ice cream with butterscotch toffee and a toffee ribbon
- Elevenade Freeze — a drink made with vanilla ice cream and Minute Maid lemonade
“When Netflix originally approached us about a partnership, we immediately recognized a number of fantastic synergies between Baskin-Robbins and ‘Stranger Things,’ including the fact that Steve Harrington was going to have a summer job at an ice cream shop,” Dave Nagel, senior director of consumer engagement at Baskin-Robbins, said, referring one of the show protagonists.
The ice-cream chain also will sell exclusive “Stranger Things” merchandise, like a Steve Funko figure, 1980s-inspired magnets and sticker sets and Stranger Things t-shirts. And fresh-packed ice cream will be sold in four limited-edition take-home containers with show-related designs.
The company said it’s teamed with TV shows in the past, including “Seinfeld,” “The Price is Right” and “The Steve Allen Show.”
Baskin-Robbins isn’t the only brand to join forces with the popular Netflix series. Last week, Coca-Cola announced that it was bringing New Coke back as a tie-in with “Stranger Things” and earlier this month, Lego unveiled an Upside Down-inspired Lego set.
Baskin-Robbins is part of the Dunkin’ Brands Group.
Fans of Stranger Things can get spooked at Universal Orlando and Universal Studios Hollywood. The experience recreates scenes from the first season.
10Best Editors, USA TODAY 10Best
Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer
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