It might sound like a late April Fools’ prank, but it isn’t.
Lunchables announced a new breakfast line called Brunchables on Tuesday that comes in three varieties: Bacon & Cheese, Breakfast Ham & Cheese and Breakfast Sausage & Cheese.
However, the brand did use the day of jokes and elaborate gags to tease its Twitter fans about the new product and tweeted a photo of the Breakfast Sausage & Cheese with #Brunchables. Many tweeted they hoped it was a real product but others were suspect.
“Straight up April Fool’s, but this should be real,” Twitter user @EReyesHorror wrote.
“Um please do this. I would LOVE this. Take my money,” @CaeliMitchell tweeted.
“Please don’t tell me this is an April Fools joke because it looks too good to be true!” @JoseBer56296540 tweeted.
Brunchables are expected to arrive at select stores nationwide this month, the brand, owned by the Kraft Heinz, company said in a statement.
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“For years we’ve seen fans ask whether or not Lunchables would create a breakfast version,” Zach Meyers, Kraft Heinz director of marketing, said in a statement. “We’re excited to finally unveil Brunchables, an exciting new choice at breakfast that helps start kids’ days off right.”
Brunchables have a suggested retail price of $1.99 each.
They include ingredients for kids and adults “to build their own breakfast sandwiches complete with ingredients like ready-to-eat bacon strips, cheese, breakfast flatbreads and a mini blueberry muffin to top it off,” according to a statement.
Through April 4, fans can put their name on a brunch wait list for a chance to win an “exclusive first taste” of Brunchables at www.brunchablesisreal.com. And 100 people will be randomly selected to try the new product before it hits select stores in April.
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Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko
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