Dunkin’s new Peeps-flavored doughnuts and coffee will get you ready for the new spring season.
This is not a joke.
Dunkin’ announced Wednesday that it will release a new Peeps doughnut and marshmallow-flavored coffee April 1.
The Peeps Donut features the brand’s iconic yellow marshmallow chick on top of a green and egg-shaped sprinkle doughnut. The chain also had a Peeps Donut in 2014, however it was flower-shaped.
But this is the first time Dunkin’ is offering a Peeps coffee, which “brings the delightful, creamy taste of classic Peeps Marshmallow to Dunkin’s hot and iced coffee, espresso drinks, frozen coffee and frozen chocolate,” the company said in a statement.
As part of the Peeps and Dunkin’ collaboration, the two brands are taking a road trip to surprise fans with free coffee and doughnuts April 2-4.
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Dunkin’s custom-sculpted coffee car will travel alongside the PeepsMobile, starting from Bethlehem, Pennsylvania, the Peeps’ hometown, and heading toward Dunkin’s birthplace of Quincy, Massachusetts, Dunkin’ said in a statement.
The vehicles will stop at six Dunkin’ restaurants and the first 250 guests will be offered a free small Peeps Marshmallow Flavored Iced Coffee, Peeps Donut and other giveaways, while supplies last. Clues on where the vehicles will show up will be posted on Dunkin’s Instagram account.
Along with the Peeps items – available for a limited time and while supplies last – Dunkin’ announced a few other new menu items, including Chocolate Cherry Cold Brew, Iced Tea Lemonade and Frozen Lemonade, and Sweet Sriracha Bacon Breakfast Sandwich.
In April, a medium-sized Cold Brew will be $2 from 2 to 6 p.m. daily.
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This year, the Peeps brand and parent company Just Born Quality Confections are opening the candy factory to consumers while also giving back through a partnership with the United Way of the Greater Lehigh Valley and a contest.
The Peeps Helping Peeps Sweepstakes grand prize includes a trip for four to experience a behind the scenes tour at the company’s factory in Bethlehem, Pennsylvania. Enter through April 8 at www.unitedwayglv.org/peeps or text “PeepsUnited” to 40403. A $5 or more donation is encouraged.
“We couldn’t think of a better reason to open our doors for the first time ever than by teaming up with our local United Way to help give back to the community that Peeps calls home,” said Matt Pye, senior vice president of sales and marketing at Just Born Quality Confections, in a statement.
There are several new Peeps’ flavors available at participating stores nationwide, including Pancakes & Syrup Flavored Marshmallow Chicks, Cotton Candy Flavored Marshmallow Chicks, and Orange Sherbet Flavored Marshmallow Chicks Dipped in Crème Flavored Fudge.
Exclusive flavors for select retailers include:
- Peeps Root Beer Float Flavored Marshmallow Chicks at the Kroger family of stores.
- Delights Vanilla Crème and Peeps Delights Chocolate Caramel Swirl Flavored Marshmallow Chicks at Target.
- Blue Raspberry Flavored Marshmallow Chicks at Walmart.
There also are Peeps-flavored jelly beans and a Peeps solid milk chocolate bunny and, through partnerships, Peeps has a flavored coffee creamer with International Delight and a Peeps cereal with Kellogg’s.
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Read or Share this story: https://www.usatoday.com/story/money/2019/03/27/dunkin-gets-ready-easter-peeps-donut-and-marshmallow-coffee/3279659002/