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New swimwear collection available online

Swimwear has returned to Victoria’s Secret.

But this time, Victoria’s Secret Swim line of bathing suits is available only at VictoriasSecret.com/swimwear.

“Due to overwhelming demand, the brand has curated a limited assortment of the popular swimwear on its e-commerce platform for spring/summer featuring the best brands, silhouettes and trends of the season,” the company said in a statement Monday.

The company announced that other lines – “a select assortment of the world’s best swimwear brands” – will also be available online, including Seafolly, Banana Moon, Lascana and La Blanca.

Styles in the new collection include “high-waist bikinis, Brazilian-cut legs and asymmetric shapes, plus classics that Victoria’s Secret Swim is known for.”

Supermodels Sara Sampaio, Jasmine Tookes, Romee Strijd, Grace Elizabeth, Lorena Rae, Aiden Curtiss, Megan Williams and Maya Stepper are featured in the campaign for the collection.

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In 2016, Victoria’s Secret parent company, L Brands, decided to pull out of the swimwear category.

In late February, L Brands announced the lingerie retailer is closing 53 stores during a quarterly earnings call with analysts.

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At an afterparty in New York, Victoria’s Secret Angels react to fellow model Adriana Lima bidding farewell to the iconic lingerie brand. (Nov. 9)
AP

The closings make up about 4 percent of the company’s 1,143 Victoria’s Secret stores worldwide. L Brands also owns Bath & Body Works.

During the call, officials announced swimwear was returning in March.

New sunglasses will be available in select stores and online, the company announced Monday.

 

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Follow Kelly Tyko on Twitter: @KellyTyko

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