Apple is dropping into the streaming TV segment in a big way.
The tech giant has scheduled a March 25 event at its Cupertino, California, headquarters to unveil ambitious plans for its video programming. Apple is investing heavily in dramas, comedies and movies with big-name stars and producers, hoping to replicate the success seen by other streaming services including Netflix and Amazon Prime.
So far, it’s released only “Planet of the Apps,” a “Shark Tank”-like competition series, and “Carpool Karaoke,” based on James Corden’s long-running late-night segments.
So what is the tech giant going to offer streaming customers?
Back in June, Apple announced a multi-year partnership with the talk-show legend and founder of the OWN cable network. “Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” the company said in announcing the deal. But it has not been specific about any projects planned.
Reese and Jennifer and morning TV
First, this isn’t a morning show: It’s a drama about a morning show. The series, based on Brian Stelter’s book “Top of the Morning: Inside the Cutthroat World of Morning TV,” will star Jennifer Aniston, Reese Witherspoon and Steve Carell. Apple has already picked up two 10-episode seasons.
Chris Evans has been tapped to executive produce and star in “Defending Jacob,” a drama based on the book by William Landay. Evans, best known as Captain America in the Marvel movie franchise, will play a man whose 14-year-old son is the prime suspect in a murder.
Larson, who triumphed at the box office with “Captain Marvel,” will try her hand at producing and starring in an Apple series. The untitled project is based on the book “Life Undercover: Coming of Age in the CIA,” by former CIA undercover operative Amaryllis Fox.
A Bill Murray movie
Director Sofia Coppola is reuniting with her “Lost in Translation” star Bill Murray in “On the Rock,” a film about a larger-than-life figure who reconnects with his daughter during an adventure in New York City. Rashida Jones (“Parks and Recreation”) is also set to star.
The new comedy series, about a young boy who get picked up by a group of time travelers, is based on the 1981 movie from “Monty Python” alum Terry Gilliam. “Thor: Ragnarok” director Taika Waititi has also been added to the project.
‘My Glory Was I Had Such Friends’
Jennifer Garner and director J.J. Abrams, who teamed up on ABC’s “Alias” more than a decade ago, are reuniting for this limited drama series about a group of women supporting a friend waiting for a heart transplant. The show is based on the memoir by Amy Silverstein.
Snoopy and friends
Get the gang together and bring the dog, too! The beloved characters from “Peanuts,” created by Charles M. Schulz, will make their home at Apple with series, specials and shorts based on “Peanuts” characters. The partnership with the media company that owns the “Peanuts” universe will include STEM content such as space education with an astronaut version of Snoopy in partnership with NASA.
Fans of “It’s Always Sunny in Philadelphia,” will be happy to see Rob McElhenney and Charlie Day working on this project as writers and producers. McElhenney also stars in the workplace series about a video-game studio, alongside F. Murray Abraham (Oscar-winner for “Amadeus”) and Danny Pudi (“Community”).
M. Night Shyamalan scares
Filmmaker Shyamalan is behind a thriller series sure to be stocked with the twisty, mind-bending reveals that made movies such as “The Sixth Sense” so successful.
A poetic Emily Dickinson comedy
Hailee Steinfeld (“Bumblebee”) will lead “Dickinson” – yes, it’s a comedy – about the early life of poet Emily Dickinson, with Jane Krakowski (“30 Rock”) as the poet’s mother.
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