March 8th marks International Women’s Day, bringing attention to the social, economic, cultural and political achievements of women.
Old Navy took its International Women’s Day message to the sky Friday in Los Angeles and and San Francisco to encourage women and girls that the “sky’s the limit.”
Skywriters wrote messages like “WOMEN’S DAY EVERY DAY” and “SHATTER THE CEILING” across a blue backdrop. Old Navy will spread empowerment in the sky again at 11 a.m. Saturday in New York City, weather permitting, the company announced in a statement.
Restaurants, manufacturers and other retailers also took a stand for women Friday to commemorate the day that celebrates “the social, economic, cultural and political achievements of women,” according to its website.
McDonald’s flipped its iconic Golden Arches on its LinkedIn page to a W and launched “a global strategy, BETTER TOGETHER: Gender Balance & Diversity.”
Budweiser announced it was re-imagining ads from the past to “better portray balance and empowerment.”
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How businesses honored women
Here’s how businesses marked International Women’s Day 2019:
Last year, a McDonald’s in California turned its iconic golden arches upside down so that the M for McDonald’s became a W for women. The company got some backlash for the move.
Old Navy says 72 percent of its corporate leadership female.
Lyft has a deal for Women’s History Month and is offering $10 off rides “to select places that honor women’s contribution to history and women-owned businesses,” the car-sharing service tweeted. Learn more about the promotion at this Lyft blog post.
Walmart celebrated the contributions of women, including some of its staff in a series of videos.
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