Nashville’s MLS expansion team revealed they will keep the Nashville SC name and gold color for it’s new look that will carry the team into the MLS.
Autumn Allison, Nashville Tennessean
It’s the beginning of a new era for soccer in Nashville.
Nashville Soccer Club was revealed Wednesday as the name for the city’s Major League Soccer team at an unveiling at Marathon Music Works.
Nashville SC’s new branding features new colors and a new crest as it prepares for the 2020 MLS season.
“This is another big moment for us on the road to getting this all pulled together and getting to MLS,” Nashville owner John Ingram said. “It’s been a little over two years and there’s been a lot we’ve gotten done and this is a big milestone.”
Things have moved quickly since it was announced in December 2017 that Nashville would be getting an MLS team.
Wednesday’s branding reveal was the culmination of work by Ingram, CEO Ian Ayre and the rest of the front office.
Ayre revealed to a boisterous crowd of about 1,500 people the new design for the logo and crest. The crowd chanted for Ingram and Ayre as the anticipation built for the reveal.
The Nashville Roadies, the team’s support group, led the chants throughout the event.
Nashville SC’s new crest features its two official colors, “Acoustic Blue” and “Electric Gold,” with the main part of the crest being gold and the blue being superimposed on the rest of the crest. Nashville SC is in blue with the new monogram of the team at the top of the crest. The design of the logo was based on the sound and vibrations of music.
The design for the city’s USL team had a mixture of blue, gold and white.
“We wanted a name and an identity that was authentic in the sport. It says exactly who we represent and who we are: Nashville Soccer Club,” Ayre said. “Our announcement is another step forward, and we have many others to take, but it is important to start that with a clear identity of who we are.”
The team will play its 2020 home games at Nissan Stadium before a new stadium is built at the Fairgrounds in time to be used by 2021.
MLS Commissioner Don Garber was on hand for the reveal.
“We are just so excited what this club has been able to do from the time that we met John Ingram and his family and started talking about Major League Soccer and bringing our league down to this great city,” Garber said. “… We’ve had a lot that has been done the last year since we granted the team, and lots of big events and lots of things that we’re all doing to get this team ready for launch next year and then ultimately in their new stadium in 2021.”
The new branding will be on display at First Tennessee Park on Friday.
The Nashville SC USL team hosts MLS club NYCFC in an exhibition at 7 p.m. Friday before beginning its season on March 9.
“Without the city’s support, without the city getting behind this, this doesn’t happen,” Ingram said. “… This is really a moment for all of Nashville. This is how I see it.”
Reach Luis Torres at email@example.com and follow him on Twitter @LFTorresIII.
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