Longtime hockey commentator Don Cherry referred to the Carolina Hurricanes as “a bunch of jerks” on Saturday night.
And if T-shirt sales are any indication, they’re fully embracing that label.
The Hurricanes announced Sunday that they will start selling officially-licensed shirts with “Bunch of Jerks” emblazoned on the front, above a Hurricanes logo. The shirts, which are printed in Raleigh, North Carolina, and designed by BreakingT, sell for $32 apiece.
“You asked, and we delivered about 20 hours later,” Carolina’s vice president of marketing and brand strategy Mike Forman said, according to ESPN.
Cherry, the “Hockey Night in Canada” commentator, described the Hurricanes as “a bunch of jerks” in a rant about their unique victory celebrations, which most recently featured a limbo line.
“This is the National Hockey League. These guys, to me, are jerks. They’re still not drawing (fans). And I’ll tell you one thing, they better not do this in the playoffs,” Cherry said Saturday night.
“I know the rest of the people, all the broadcasters are afraid to say something. … I know what I’m talking about. You never do anything like that. They’re still not drawing (fans). They’re a bunch of jerks, as far as I’m concerned.”
Hockey teams traditionally celebrate wins with mild-mannered high-five lines and stick salutes to the home crowd. But captain Justin Williams says the choreographed celebrations are a way of bringing a “fun element” to victories, both for the team and its fans.
“The stick wave at the end got a little stale, a little monotonous, it was like we had to do it,” Williams said in October. “This adds a different element to it. Hockey is fun. We win a game we want to celebrate.”